One important managerial function is controlling, and the first step in the controlling process consists of setting clear performance standards. <span>The goal of the controlling is to control that standards are met and stated goals of the organization are achieved . </span>Standards are used to measure the actual performance and are the benchmarks towards which efforts of entire organisation are directed. Some examples of standards are: revenue to be earned, c<span>ost to be incurred., improved motivation, improved quality of products,..</span>
By asking a coworker to lighten the load, the worker has practically admitted that a problem exists and needs to be solved. The other listed coping strategies merely postpone the evil day when reality will dawn. Adopting a "glass is half-full not empty" mentality and "hitting a punching bag to release the frustration" sound pretentious. They do not tackle the problem.
Place Marketing is also known as Place branding. It is a new type of marketing system that involves a country branding, state branding or city branding. It is a form of image communication to target market. It is simply the promotion of a particular place.
The town government of olaspen in this case is promoting their town through advertising its tourism in newspapers and on televisions.
A good example of a place practicing this in current world situation is Dubai. They do a lot of place marketing, marketing the tourism they offer.
