Question

Company ABC operates a nail salon that specializes in artificial nails. It has two primary __________, women who get their nails done infrequently (i.e., once or twice per year), and women who continuously wear fake nails.
O market sizes
O levels of awareness
O positionings
O segments

Answer 1

Answer:

Company ABC has two primary segments.

Explanation:

Market segmentation involves splitting up an organization's clients into groups  by putting people with similar characteristics in one group.

Similar characteristics could be age,sex,level of income and even level of literacy.

By segmenting markets,an organization is able to identify the customers who contribute most to its bottom line and decide on how to deal with them so as to keep them satisfied and ensured their repeat business