Question

Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. Is this an exampled of a vertical marketing system?

Answer 1

Answer:

No

Explanation:

Based on the information provided within the question I can say that this is not an example of a vertical marketing system. Instead this is actually an example of Supply Chain Management. Like mentioned in the question this term refers to all the activities in which a business undergoes on the supply-side, from the gathering of raw materials to the final product arriving at warehouses, which is done in term to maximize customer value. All this is done using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance.

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Answer 2

Answer:

No

Explanation:

Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. Therefore, this is NOT an example of a vertical marketing system.