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Savatey [412]
3 years ago
14

Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of diff

erent races are referred to as ________ marketing programs.
A. regional
B. multicultural
C. generational
D. panethnic
Business
1 answer:
Ne4ueva [31]3 years ago
7 0

Answer:

The answer is: B

Explanation:

Multicultural marketing is a strategy used to tailor marketing content to one or more sub-sets of a specific ethnic group. This strategy capitalises on the different aspects of an ethnic groups identity including: the languages, traditions, religious associations and so on. This is done so as to be more effective in  communicating and persuading the audience in an authentic manner. It is an adaptive marketing strategy that demonstrates appreciation of various cultures.

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3 0
3 years ago
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On September 1, 2021, Southwest Airlines borrows $40.1 million, of which $8.2 million is due next year. Show how Southwest Airli
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Answer and Explanation:

The Preparation of balance sheet is shown below:-

                                       Balance Sheet

Current liability

Long term debt of Current portion $40,100,000

Long term liability

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($40,100,000 - $8,200,000)

Total liabilities                                      $72,000,000

So, to reach the total liabilities we simply add the long term debt of current portion with notes payable.

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2 years ago
Mark is an excellent cook. He does not have any formal training but learned to cook by following the recipes of several famous c
Delvig [45]
Adam Smith is known as the Father of Modern Economics and is known as the author of "The Wealth of Nations". According to the passage above, the idea of Adam Smith that made Mark think of starting a restaurant business is self-interest. The correct answer is option B. Self-interest, according to Adam Smith, is when the individual owns the resources available, labor and capital, can make voluntary decisions to control the marketplace. This is the biggest motivator in the activity in the economy.
7 0
3 years ago
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During the RFP stage, B2B buyers:
Thepotemich [5.8K]

Answer:

The correct answer is c. invite suppliers to bid on supplying what is requested.

Explanation:

B2B sales require special attention due to the profile of your buyer.

In this type of sale, buyers have a position much more linked to decision making, so they spend more time on a detailed and critical analysis of the proposal.

The B2B buyer chooses companies that allow the creation of strong business relationships, with a guarantee of supply and deadlines.

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He could take a personal loan or a automobile loan to cover costs or he could pay the 24K up front and take a loan of 6K so he can get the car.
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