Question

The u. s. government promoted public participation in the 2010 census during the televised super bowl game in its efforts is to raise awareness of when and how the census works. this is an example of which of the following promotional elements?
a. advertising
b. public relations
c. sales promotions
d. personal selling
e. direct marketing

Answer 1

Answer:

a. advertising

Explanation:

Advertising: It is a creative marketing strategy to promote product and service by using paid communication channel. It help to spread awareness to the target audience. This technique is used to aware public about product, social cause, scheme or government policies.

There are three primary objective of advertising:

• Inform
• Persuade.
• Remind.

Advertising follow the AIDA model, which states awareness leads to Interests which lead to Desire and finally lead to Action.