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kkurt [141]
3 years ago
9

A boat-cleaning company needs to increase its number of clients. It walks through segmentation and targeting exercises and disco

vers that the identified target segment is not addressed in its current marketing mix. What question were they trying to answer by conducting targeting and segmentation activities?
Business
2 answers:
UkoKoshka [18]3 years ago
7 0

Answer:

What am I trying to sell

Explanation:

sertanlavr [38]3 years ago
5 0

Marketing of a boat cleaning company needs to account for targeting a segment of population that owns boats.

Explanation:

Here, in simple terms, the marketing strategy is missing the people it was supposed to target for their marketing.

The company working in the niche has to target boat owners specifically, which the marketing fails to do.

<u>Segmentation is an activity in which a wide net of marketing population is marketed to and then the clients are filtered out.</u> This is not a very effective method but it was essentially trying to <u>find which people look out for the service the company provides.</u>

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World Company expects to operate at 80% of its productive capacity of 66,250 units per month. At this planned level, the company
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Answer:

Overhead volume variance = $3,000 Unfavorable

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Explanation:

As per the data given in the question,

a)

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Particulars                        a                 b               Direct labor hour(a ÷ b)

Variable overhead rate $331,250      26,500        $12.5 per hour

Fixed overhead rate       $53,000       26,500        $2 per hour

Total overhead rate      $384,250                          $15 per hour

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Fixed overhead $2 25,000 $50,000

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If the actual cost is more than the standard one than the variance should be unfavorable and If the actual cost is less than the standard one than the variance should be favorable

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