<u>A. reliance on peer pressure to encourage buyers to purchase an item</u>
Explanation:
The bandwagon appeal is one of the techniques used in advertising that persuade people to purchase product or to pay for a service just because everyone else is doing it. It arguments that the opinion and the preference of the majority is valid and should be followed, thus this appeal heavily rely on peer pressure to encourage buyers to purchase an item or to pay for a service.
