Feel free to change anything in the essay below:
Answer:
As bad as “targeting uninformed customers” may sound, we must understand it is the best and, in some cases, the only strategy for most big businesses to survive. And it is not necessarily a crime. As consumers, we wouldn't like to be deceived into buying something that will turn out to be a problem, be it health related or not. What we fail to understand, however, is that we are not merely a victim when that happens, especially nowadays.
Selling fatty fast foods or sugary drinks such as the famous Coke is accused by many of being an ethical way of making a living. But is it the business’s fault or is the customer the one to blame? Coca-Cola worked hard for several years to convince people it was a safe and healthy drink. It was clearly trying to keep consumers uninformed for its own benefit and profit. However, its effort was not successful as we live in an era in which access to all kinds information is practically guaranteed. We can all know how harmful Coke is. Yet, there are people who choose to consume it on a daily basis. Are they less informed? Maybe. Is it the company's fault? Certainly not.
A Harvard study shows that well-informed customers tend to choose store-brand products instead of national – more expensive - ones. Being well-informed as a client not only helps you save money, but also leads you to choose better, healthier options. And information is available everywhere. We are a very spoiled generation when it comes to that. Still, looking it up is the customers’ responsibility, whether we like it or not.
We may dream of this ideal world where companies and manufacturers look out for us. A world in which they don’t use any harmful ingredients, don’t charge scandalous prices, don’t try to convince us into buying something we don’t need. But that is not the world we live in. A lot has changed for better and companies do have a responsibility over their clients, rules to follow so that they won’t harm us too much. Their goal, however, is still to profit. Companies invest a great deal in propaganda to sell an illusion. They want to convince the consumer that, by purchasing their product, they will be healthier, smarter, more attractive.
Therefore, we should take it as our mission to inform ourselves. By doing so, we can protect ourselves from being harmed directly or indirectly by unhealthy or unsafe products. If we know how bad something is, we can demand its improvement. By becoming well informed, we take power into our hands, choose better, and force businesses to adapt to our needs and demands, and not the other way around.
