Environmental scanning is the act of analyzing the critical external contingencies and trends facing an organization in terms of
:____________ a. economic conditions, employees capabilities, and stakeholders.
b. economic conditions, competitors, and customers.
c. competitors, and economic and financial capabilities.
d. stakeholders, community conditions and customers.
The correct answer is the option B: economic conditions, competitors and customers.
Explanation:
To begin with, the term of <em>environmental scanning</em> refers to the action of analyzing the forces, both internal and external, whose actions affect the organization in its whole and may give the company opportunities or threats, sthrengths or weaknesses. Moreover, when refering to the external part of the analysis the most important groups to have in mind are those outside the organization and that it may not take control over decisions directly. Those items or groups are: <u>the competitors, the customers, economic conditions</u>, the government, market suppliers, intermediaries and more.
A Marketing Cluster contain jobs in the marketing field which require the similar skills or educational qualification. An individual that studies marketing can find employment in any of the clusters
