Question

Clorox sells five major product lines including cleaning, household, lifestyle, professional, and international. Together the product lines make up Clorox's ________. a. product length.b. product mix.c. product assemblage.d. product consistency.e. product depth.

Answer 1

Answer: (B) Product mix        

Explanation:

The product mix is one of the important element of the marketing mix as it offers a various types of product ranges in the market and when the company offers a large number of the product line availability in the market for the consumers the  this is known as the product mix.

The product mix is one of the important element for all the companies as it provide the complete image of the products and the brand of the specific organization in the market and it also helps in maintaining the consistency.    

 According to the given question, the Clorox sells the one of the 5 important product lines on the basis of the specific product mix dimensions as it s one of the important concept in the business model.

Therefore, Option (B) is correct answer.