Question

Hamish's website isn't getting as many visitors as he'd like. He's heard that search engine marketing (SEM) can help, but isn't sure how it works. Can you explain what SEM enables you to do?

Answer 1

Answer:

-Buy ad space on a search results page  

-Bid for keywords to display your content in search engines

Explanation:

Search engine marketing (SEM) is different to search engine optimisation (SEO).  In SEM, the business pays to enter an auction. They then bid for advertising space on a website, and whoever wins gets to show their search ad.

Tagging keywords within your content could increase the chance of your website appearing higher up in search engine rankings. This is called search engine optimisation (SEO) and is a free way for Hamish to reach more potential customers.

However, neither provide free marketing space or optimised website design.

Answer 2

Answer:

Search engine marketing helps in promoting and enhancing the website before the users.

Explanation:

Search engine marketing is one of the types of digital marketing in which the internet is used. It includes paid promotions of the websites. The visibility of the website is highlighted and is given a higher rank.

In the given case, Hamish can opt for search engine marketing in order to popularize his website among the users. By doing so, his website could be highlighted before the users, thereby increasing the pay per click.