Question

The hotel chain Ritz-Carlton uses the phrase "Ladies and gentlemen taking care of ladies and gentlemen" to demonstrate the company's cultural commitment to take care of both employees and customers. Which of the following is the Ritz-Carlton using to express its corporate culture?a. The company is expressing its key corporate value with a slogan.
b. The company is using a ceremonial demonstration of its values.
c. The company is conveying the value of its employees with a story.
d. The company is illustrating its heroes with strong company values.

Answer 1

The company is expressing its key corporate value with a slogan. (Option A)

Explanation:

The slogan is self explanatory that ladies and gentlemen taking care of ladies and gentlemen.

About the slogan:

• So it adds values both to employees as well as the customer.
• Slogan is more of customer-friendly

• The slogan is always the right aspect to express the motto, culture of the organization and hotel chain Ritz-Carlton has smartly framed it.

Justification about the other options:

• If the slogan is adding value to the employees alone, then it means that company is valuing the customer who is the king for business.

• Even the last option stands invalid because, the focus of customer is lost, it feels like self-appraising the company itself.