Question

Historically, women have paid more for dry cleaning than men. Signature Cleaners advertises "equal price" for all customers. Signature Cleaners appeals to women, which is market segmentation by __________ factors.

Answer 1

Answer:

The correct answer is a) demographic.

Explanation:

Companies generally carry out market research when launching a product or service to their potential customers. To carry out this study, the company must take into account several factors, including the demographic factor.

The demographic factor refers to the division of customers into groups depending on age, location, gender, religion, among other factors, thus helping the company to have an organization and better understand the needs of its customers.

For example, in the case of Signature Cleaners, when reviewing the market, it perceives the inequality of prices between men and women and decides to equalize the prices to attract the attention of this population. Signature Cleaners used the advantages of knowing demographic needs.

I hope this information can help you.