There are different types of marketing. In periods of low demand, companies can use direct marketing to target known customers and produce quick results.
Direct marketing is simply known to be a form of advertising that focus on targets of a person or company so as to generate new business, raise the profile of an organization or product and for sale.
This type of marketing channel are emails, online adverts, flyers, database marketing, promotional letters, newspapers, etc.
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<span>The cost per unit is derived from the variable costs and fixed costs incurred by a production process, divided by the number of units produced.
Hypothetically lets say variable costs for Kubin company's production is $50,000 and their fixed costs are $25,000.
$50,000 variable costs + $25,000 fixed costs / 21,500 units = $3.49/unit.</span>
Answer:
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Explanation:
Staffing is the process of determining the manpower requirements of a company which are necessary to achieve its objectives. This includes appraising and selecting candidates to fill these requirements and orienting, training and developing new and existing staff.
Manpower requirements- The very first step in staffing is to plan the manpower inventory required by a concern in order to match them with the job requirements and demands. Therefore, it involves forecasting and determining the future manpower needs of the concern.
The largest area of job growth in the United States has been in the service sector.
<h3>What are the service sectors?</h3>
The service sector is commonly known as the tertiary sector. It is also known to be the third tier in the three-sector economy.
An Examples of service sector jobs are housekeeping, nursing, etc. The Service industries is made up of:
- Banking
- Communications
- Wholesale and retail trade, etc.
Conclusively, The largest area of job growth in the United States as at 1970s has been in the service sector.
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When using horizontal differentiation, a firm divides itself into sub units based on function, type of business, or Geographic area
Horizontal differentiation
Is basically concerned with how the firm decides to divide itself into sub units. The decision is typically made on the basis of function, type of business, or geographical area. In many firms, just one of these criteria predominates, but more complex solutions are adopted in others. This is particularly likely in the case of international firms, where the conflicting demands to organize the company around different products (to realize location and experience curve economies) and different national markets (to remain locally responsive) must be reconciled. One solution to this dilemma is to adopt a matrix structure that divides the organization on the basis of both products and national markets.
Functional structure :
A functional structure can work well for a firm that is active in a single line of business and focuses on a single geographic area. But problems can develop once the firm expands into different businesses or geographies.
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