Answer:
to posses a competitive advantage
Explanation:
Klininich has an edge over his competitors, because he trained his employees on both customer supports, and sales.This is an advantage to satisfy the customers, to add values to his sales., and to win his competitors customers to his side. thus his customers would be satisfied for paying for valued product, and will be happy that they are also empowered about their oral-health and possible risks.
The approach will also improve his sales because, his customer will have full knowledge of why they should by his products since they are aware of its positive value to their oral health.
This is competitive advantage.It is a business tactics employed by business Establishment to outsmart, or outwits a competitor of the same brand products.