Question

Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is not included in this process?A.planning the physical flow of goods and services B.implementing the plan for the flow of goods and services C.controlling the physical flow of goods, services, and information D.gathering customer's ideas for new products E.planning the flow of logistics information to meet customer requirements at a profit

Answer 1

Answer:

D.gathering customer's ideas for new products

Explanation:

Marketing logistics involves getting the right product to the right customer in the right place at the right time. This includes the following:

A.planning the physical flow of goods and services

B.implementing the plan for the flow of goods and services

C.controlling the physical flow of goods, services, and information

E.planning the flow of logistics information to meet customer requirements at a profit

BUT

Marketing logistics does not include the gathering customer's ideas for new products as that borders on gathering customer feedback for new product development.

This is the case because by definition, Marketing logistics has to do with the planning, implementing, and controlling the flow of physical goods and information from the producer to the market; with the aim of profitably meeting customer's demands.

So it is clear that the flow of information back to producers from customers is not covered in marketing logistics.