The decision must be made under conditions of <u>uncertainty/ambiguity</u> because the goal is clear but the numbers that will be used to calculate the number of sales reps will not be clear until the year is actually over.
Answer:
They are:
1) Intensive growth
2) Integrative growth
3) Diversification growth
Explanation:
1. Intensive growth:
This involves identifying further growth opportunities that are available within existing businesses. It identifies new customer groups for growth within current businesses, develop additional distribution channels or selling in new markets such as those in other countries. If this is insufficient the company may look into Integrative growth.
2. Integrative growth:
The second involves involves backward, forward, or horizontal integration. Horizontal integration involves buying smaller competitors.
Backward integration reaches into value chain to get suppliers. Forward involves buying distribution channels in the value chain closest to the customer. Integrative growth identifies opportunities to acquire businesses that are in relation to current businesses.
3. Diversification:
Diversification growth is to identify opportunities so as to add attractive unrelated businesses
<span>Which of the following is a reason not to conduct marketing research concerning a particular project? - The market for a new type of camera is in the introductory stage of the product life cycle </span>
