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8_murik_8 [283]
3 years ago
12

When a business is more successful than its rivals at attracting customers and handling competition, it is said to have a(n) ___

___ advantage.
a. long-term
b. competitive
c. organizational
d. marketing
Business
1 answer:
densk [106]3 years ago
4 0

Answer:

d. Marketing

Explanation:

Marketing advantage is the edge a company has at attracting customers by having superior products, lower prices, innovative distribution, and effective promotion.

When businesses improve their marketing process it results in a strong brand, more loyalty, and resultant competitive advantage in the market.

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Rainy days Company manufactures designer umbrellas. Each line of umbrellas is endorsed by a high-profile celebrity and designed
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Answer:

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a. Incremental Analysis of the Special Order:

Incremental Analysis         Normal         Increment

Sales revenue                 $960,000       $160,000

Cost of goods sold:

Variable costs (80%)          393,600          82,000

Fixed costs (20%)                 98,400         0

Total cost of goods sold    492,000         82,000

Gross profit                      $468,000         78,000

Operating expenses           36,000         60,000  

Net operating income    $432,000        $18,000

b. Rainy days should accept the special order.

c. Rainy days should charge $17.43 per unit for the special order

Explanation:

a) Data and Calculations:

Operating capacity (80%) = 96,000 units

100% capacity = 120,000 units (96,000/0.8)

Sales revenue                 $960,000

Cost of goods sold            492,000

Gross profit                      $468,000

Operating expenses           36,000

Net operating income    $432,000

At full capacity, price for the special order:

Cost of goods sold:

Variable costs (80%)             $82,000

Fixed costs (20%)                    98,400

Total cost of goods sold        180,400  

Operating expenses               60,000  

Total cost of special order $240,400

Units of the special order      20,000

Unit cost =                               $12.02

Net income margin (45%)          5.41

Total price to charge              $17.43

b) The full fixed cost was charged for the special order if Rainy days Company operates at full capacity before receiving the special order.  Fixed cost does not vary according to the level of activity.  It has a step-cost feature, which means that to increase capacity by 20,000 units, the company will incur additional fixed cost $98,400.

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