Question

Jeff Barkins is a conscientious marketing manager. Sometimes, Jeff and his staff are unclear what decisions to make when faced with moral dilemmas. Jeff and other managers could create broad guidelines that everyone in the organization must follow in the form of a ________.

Answer 1

Answer: Corporate marketing ethics policy

Explanation:

The main role of the corporate marketing ethics policy is that it mainly deals with the moral values and efficiently deals with all the regulation and the operations of the marketing.

The marketing ethics basically promoting the honesty, behavior, responsibility and the fairness in an organization.

It is also sometimes known as the marketing strategy as the marketing ethics is basically related to the advertising and the promotion of the products and the services.

Therefore, Corporate marketing ethics policy is the correct answer.