The factors that are used in the rule-of-thumb methods to determine the communication budget is "Prior sales and communication activities".
<h3>What is rule-of-thumb method?</h3>
The rule of thumb would be a cognitive guideline that offers basic guidelines or guidance that is distilled for a certain topic or course of action.
Some characteristics of rule-of-thumb are-
- A general rule of thumb an unofficial practical guidance that offers streamlined rules that generally apply.
- Numerous financial rules of thumb provide advice on how much should be saved, how much should be paid for a home, where and how to invest, and other topics.
- Rules of thumb may not apply to your specific scenario because they not scientific and don't take into consideration the unique circumstances and demands of each individual.
- It is a fundamental principle that provides step-by-step guidelines for carrying out or handling a specific task.
- In contrast to scientific study or a theoretical underpinning, rules of thumb typically emerge through experience and practice.
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Answer:
a. Many countries in Europe and Asia were devastated after World War II and had to be rebuilt.
Explanation:
a) after WWII the US emerge as world leader taking the place of the UK and trade betwene Europe and Asia making post in the US improved global trade.
b) The postwar boom increased demand for product.
c) The cultural traditions did changge but not in that direction the world divided into Communinst and Capitalism
d) No, they weren't at all. Even Britain who didn't suffer land invasion has the south coast in ruins as a resutl of the aereal battle of brittian.
Answer:
1. Trade off
2. Opportunity cost
3. Cost-benefit analysis
4. Diminishing marginal utility
Explanation:
1. Giving up one benefit or advantage to gain another regarded as more favorable is called trade-off. Every economic decision involves some trade-off.
2. Opportunity cost is the second-best alternative or value of the alternative, that must be given up when making a choice. Because of scarce resources with alternative uses allocation of resources involves some opportunity cost.
3. Cost-benefit analysis can be defined as the process of examining the benefits and costs of each available alternative in arriving at a decision. Resources are allocated efficiently if the cost incurred and benefit earned is equal.
4. As we go on increasing the quantity consumed of a product, the marginal utility or satisfaction earned from its consumption goes on decreasing. This is called diminishing marginal utility.
Answer:
An advertising agency
Explanation:
An advertising agency is an agency that dedicates it's business to creating , planing , and managing all aspects of a client's advertising. It also specializes in promotions and marketing for its client.
Advertising can be carried out via websites, online and social campaigns, brochures, catalogs, direct mail, print ads, radio and TV commercials, and sales letters.
An advantage of an Advertisement agency is that it helps provide a creative environment that combines interesting activities with work, and great exposure too
