Question

Ethan conducted multiple marketing research activities for the Protiviti global consulting firm. After he created reports highlighting his marketing findings he considered his next step.
What is the next step Ethan needs to take with sharing the information?

Answer 1

Answer: Implementation of Findings and Sharing Information gathered with decision-makers to aid implementation.

Explanation:

Marketing Research is a series of steps taken in gaining a better understanding of a company's goods and services in the market field, as well as, methods that can be employed to improve the distribution and value of the product.

The series of steps involved in marketing research include; Problem Identification, Enumeration of the research goals, Research Planning and design, Data collation, Data analysis, presentation of the report, and Implementation of findings.

Ethan has just reached the concluding part of his marketing research where he now creates a report of his findings and proposes several actions.

His next step would be to take action. He should also be willing to share the information gathered from the findings with decision-makers in the organization as this would be a helpful guide to them in executing actions.