Question

A process that entails measuring actual performance, comparing this performance with the established marketing objectives, and then making adjustments to the strategies or objectives on the basis of this analysis is a(n) __________.

Answer 1

Answer: Control

Explanation: Control is a target-oriented process required to evaluate the performance of an organization against a laid down standard. It involves setting certain specific targets or standards, Then evaluating or measuring the actual perdormance of the corporation, which is pitted or compared with the target or standard objectives. This is to ensure that company's activities are being performed in accordance with organizational plans and also enable corrective measures to be taken in cases of deviation.