s you probably know, brand equity is becoming increasingly important factor to successful brands. Brand equity has the ability for firms to to gain additional market share, at a price premium, with increased customer loyalty, and greater acceptance of new products. It also provides significantly more access to more retailer channels and easier ability to enter new markets.
Professional valuation companies that rank firms on the brand equity value consider how much the brand contributes to additional profitability. Here are the top 10 brands for 2015 as determined by Millward Brown.
Apple
Google
Microsoft
IBM
Visa
AT&T
Verizon
Coca-Cola
McDonalds
Marlboro
Answer:
"charged to profit or loss"
Explanation:
According to the acquisition method, acquisition-related (transaction) costs are costs the acquirer incurs to effect a business combination. For example, the cost of the advisory, legal, accounting, valuation or consultancy fees, must not be included in the cost of the acquisition. These costs must be treated as an expense as incurred and written off to profit or loss.
The amount of transaction costs associated with an acquisition and written off during the period to profit or loss must be disclosed in a note to the financial statements.
So based on the above discussion the answer to the question shall be "charged to profit or loss"
Answer:
Cost of equity = 14.74%
Explanation:
The capital asset pricing model is a risk-based model for estimating the return on a stock..
Here, the return on equity is dependent on the level of reaction of the the equity to changes in the return on a market portfolio. These changes are captured as systematic risk.
Systematic risks are those which affect all economic actors in the market, they include factors like changes in interest rate, inflation, etc. The magnitude by which a stock is affected by systematic risk is measured by beta.
Under CAPM,
E(r)= Rf + β(Rm-Rf)
E(r)- cost of equity , Rf-risk-free rate , β= Beta, Rm= Return on market.
Using this model, we can work out the value of beta as follows:
β-1.2 Rf- 4.3%, Rm = 13%
E(r) = 4.3% + 1.2 × (13 - 4.3)%=14.74
%
Expected return = 14.74
%
Cost of equity = 14.74%
Answer: development and exploring betterways
Explanation:
Technological change includes the development of new goods and the development of better ways of producing existing goods and services.
Answer:
The economic and logical position of a firm in an oligopoly industry can be well understood through <u><em>Concentration Ratios</em></u>, which measure measure the proportion of total market share controlled by number of firms. When there is a high fixation proportion in an industry, financial specialists will in general recognize the business as an Oligopoly.
Explanation:
An oligopoly is a market structure in which a couple of firms overwhelm. At the point when a market is shared between a couple of firms, it is supposed to be exceptionally thought. Although a couple of firms overwhelm, it is conceivable that numerous little firms may likewise work on the lookout. Thinking about the market for air travel, significant air crafts like British Airways (BA) and Air France regularly work their courses with a couple of close contenders, yet there are additionally numerous little carriers providing food for the holidaymaker or offering expert administrations.
