Question

Juan is preparing a speech to a prospective client who has been using the services of a different advertising firm for the past 10 years. Juan's goal is to influence the client to switch firms and begin working with his company. What is the general purpose of Juan's presentation?
A. to persuade
B. to inform
C. to manipulate
D. to entertain

Answer 1

Answer:

The correct answer is letter "A": to persuade.

Explanation:

Persuasion messages attempt to attract the audience by presenting information of interest. The main purpose of this type of message is to generate action or change individuals' point of view over a determined topic by providing them shocking information.

In Juan's case, he must use persuasion in the message to his prospective client comparing the benefits of his advertising firm with the current firm the client is using. Besides, Juan has to inform what is the competitive advantage of his company and the reason why the client should stop working with Juan's competitor.

Answer 2

Answer:

The correct answer is A. to persuade.

Explanation:

Persuasive presentations seek to turn information into action. They intend to write the future. There are no merely informative presentations because you always expect the audience to do something after your talk. And if neither you nor your audience expect to do anything, why bother?

Before starting a presentation, before opening PowerPoint, before drawing the first idea, consider:

What action do I want to inspire in the audience?

Imagine that the lamp genie appears and grants you a wish:

"Ask me anything you would like the audience to do after your presentation and this will happen."