Question

For segmentation strategy to be successful, the customers in the segment must react similarly and positively to firm's offering, corresponding to which of the following criteria for evaluating segment attractiveness?a) reachable
b) profitable
c) identifiable
d) responsive
e) substantial

Answer 1

Answer:

The correct answer is (D)

Explanation:

Market segmentation strategy helps to narrow down the target population based on demographic and cultural differences. It breaks the target market into small groups so that it could be more manageable for the company to facilitate the target market. To be a successful market segmentation strategy, the response of the customers must be similar and positive. If the response is similar then the strategy will succeed.