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ehidna [41]
3 years ago
8

A number of positioning strategies might be employed in developing a promotional program. David Aaker and J. Gary Shansby discus

s six such strategies: positioning by product attributes, price/quality, use, product class, users, and competitor. CONCEPT REVIEW: Positioning has been defined as "the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition." The position of the product or service is the image that comes to mind and the attributes consumers perceive as related to it. Match the various positioning strategies ( positioning by product attributes, price/quality, use, product class, users, and competitor) with the examples of brands using those positioning strategies. Choices: FreshFruits Market, Pax Anti-Itch Shampoo, Cozy City Diner, KitchenSplendor Range, Toys & More, CleanWell Vacuum
Business
1 answer:
BaLLatris [955]3 years ago
7 0

where is the answer child

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In the context of using information technologies for a competitive advantage, which statement is true of a top-line strategy? a.
Rudiy27

Answer:

a. It focuses on generating new revenue by offering new products and services.

Explanation:

An information system or technology can be defined as a set of components or computer systems, which is used to collect, store, and process data, as well as dissemination of information, knowledge, and distribution of digital products. Thus, an information system or technology interacts with its environment by receiving data in its raw forms and information in a usable format.

Information technology is an integral part of human life because individuals, organizations, and institutions rely on information technologies in order to perform their duties, functions or tasks and to manage their operations effectively. For example, all organizations make use of information systems for supply chain management, process financial accounts, manage their workforce, and as a marketing channels to reach their customers or potential customers.

Additionally, an information system comprises of five (5) main components;

1. Hardware.

2. Software.

3. Database.

4. Human resources.

5. Telecommunications.

Hence, in the context of using information technologies for a competitive advantage over rivals in the industry, the statement which is true of a top-line strategy is that, it focuses on generating new revenue by offering new products and services. The top-line strategy ensures that the company continues to generate gross revenue or sales.

6 0
3 years ago
Distinguish between small and large office.<br>​
KonstantinChe [14]

Answer:

A small office is usually found in a small organisation because the volume of clerical activities is small.  An example of a large office is a bank. A factory could also be an example of a large office if it has more than ten people working in it. In a large office, work is divided among the many clerical workers.

4 0
2 years ago
A case comes before a Wisconsin state trial court on the subject of free speech on the Internet. It is a case of first impressio
sp2606 [1]

Answer:

The correct answer would be option B, Judge's own personal feelings about the internet.

Explanation:

When a case comes to a court, it is the responsibility of a judge to see every aspect of the case and analyze it on the basis of given evidence or set rules or standards, or in the light of decisions made on the same case by other courts. But in this question, it is said that the case which was brought to the court was the first in its kind, it means no such type of case has been ever submitted in any court before. The freedom of speech on internet is a sensitive issue. So all aspects should be kept in mind while proceeding the case, and it would not be considered proper for the judge to bring his person feelings about the internet into the case. His personal feelings should be set aside and the case should be solved on the basis of evidences and solid views.

3 0
3 years ago
Why is efficiency an important economic goal?
Nookie1986 [14]

Explanation:

Efficiency reduces hunger and malnutrition because goods are transported farther and quicker. Also, advances in efficiency allow greater productivity in a shorter amount of time. Efficiency is an important attribute because all inputs are scarce.

3 0
2 years ago
Which statement effectively paraphrases this excerpt using a quotation?
alexandr402 [8]

Answer:

B) Swift writes that after much time and effort, he has finally come up with a solution that is "solid and real, of no expence and little trouble" to address the problem of poverty.

Explanation:

"A Modest Proposal" Swift wants to convey their thoughts about the problem that has been plaguing the country

7 0
3 years ago
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