Question

Malcolm has decided that he wants to open up his own law practice. The time has come to establish prices for his services. Due to his extensive experience and legal background, he believes that his fees should not relate directly to the time or effort spent on specific cases. Now that Malcolm has chosen the pricing strategy he wants to use, what is his next step?
a. evaluating competitors' prices
b. choosing a basis for setting prices
c. determining the final price
d. assessing the target market's evaluation of price
e. developing pricing objectives

Answer 1

Answer:

After Malcolm has chosen the pricing strategy he wants to use, the next step would be c. determining the final price.

Explanation:

Malcom would have to determine a specific price for cases, and this final price is not dependant on the amount of time spent on each cases or the magnitude of the case.