The correct answer is "True".
In issue-relevant thinking there are 2 major routes that lead to persuasion.
- Under the <em>central route</em>, a person will be persuaded after careful consideration of the true merits of the information received.
- Under the <em>peripheral route</em>, a person will focus on the positive or negative aspects about the information received, regardless of the information's true characteristics.
If a person who is receiving information (receiver) becomes distracted, he will probably miss details relevant to the "central" route. This would lead him to make a conclusion based on what he considers to be positive or negative about the information he is receiving.
Example: A car's cost is information related to the "central" route because it cannot be related to being positive or negative. On the other hand, a car's color is related to the "peripheral" route because a person can have a preference for certain color that would lead him to consider the car's color as positive or negative.
This is false!
Opportunity cost is the cost of giving up the benefits of the most desirable alternative, not of the least desirable alternative. So let's say, your parents offer you money for Birthday: 100$, 50$ or 30$.
You will probably choose to receive 100$ and your opportunity cost will be 50$.
