According to elm more long-lasting changes in audience perspectives occur if listeners process the speech message "centrally."
<h3>What is ELM?</h3>
ELM stands for elaboration likelihood model.
The dual process theory known as the elaboration likelihood model (ELM) of persuasion describes how attitudes change. Richard E. Petty and John Cacioppo created the ELM in 1980. The model seeks to clarify various methods of processing stimuli, their uses, and the effects they have on attitude change. The center route and the periphery route are the two main paths for persuasion suggested by the ELM.
The genuine qualities of the data offered in favor of an argument will probably be carefully and thoughtfully considered by a person under the central pathway, leading to persuasion. The central route requires a high degree of message elaboration in which the person receiving the message generates a significant amount of cognition about the arguments. The effects of changing one's attitude will be reasonably long-lasting, resilient, and behavior-predictive.
On the other hand, under the peripheral approach, persuasion happens when someone associates with favorable or unfavorable cues in the stimulus or makes a straightforward assumption about the merits of the stance that is being promoted. The cues that the person receives via the peripheral channel are typically unrelated to the stimuli' logical quality. These indications will be related to things like the message's production value, the message's sources' attractiveness or legitimacy, or both. The chance of elaboration will depend on a person's drive and capacity to assess the argument being made.
To learn more about elaboration likelihood model (ELM) with the help of given link:
brainly.com/question/15827409
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A is the actually correct answer
Answer:
B. Telling the truth, even when it's difficult, is the best option
Explanation:
According to the story Lights Out, the best way to describe the theme of the story is that it's important to tell the truth, especially when it's difficult because it is the best option
The most credible source in terms of researching the effects of smoking is letter b, research article in a scientific journal. It is because a credible source means that it is valid or could be relied on in which the research article is, because it has been researched and holds validity of which contains proof. Other choices does not correspond to the question for they don't hold any validity or proof in the topic that could be reliable.
Answer:
I personally prefer Harry Potter [the series,not the author], but here's this:
Explanation:
Percy Jackson is better than Harry potter because:
The author is an awesome guy who has every type of person in is books.
The series appeal to all ages.
