Question

During a political debate, one candidate continually avoids questions about the details of his policies. instead, he focuses on pointing out problems that he know worry people and reassures them with a warm smile that they will be "in good hands" if he is elected. this candidate is using the ________ route to persuasion in trying to garner votes.

Answer 1

I believe the answer is: peripheral

Peripheral route refers to a form of persuasion that is made because any other factors beside the strength of the argument. This peripheral route could usually be achieved because the speakers seem trustworthy, physically attractive, or an expert in their field