Question

Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"?
A) points-of-inflection
B) points-of-difference
C) points-of-parity
D) points-of-value
E) points-of-presence

Answer 1

Answer:

The answer is option B) Points-of-difference

Explanation:

The attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand is Points of Difference.

As opposed to other options, points of difference emphasizes the Unique selling point (USP) of a product and service which sets them apart to be able to compete favorably in the market. Products with clear points of difference usually cost higher but sell even better than others in the same category.

For example, an iPhone with better memory, faster processing speed, good camera quality that is higher than others in the same category would be preferred by consumers and compete better in the market regardless of the cost.