Question

A box of Cascade dishwasher detergent shrink-wrapped with a bottle of Jet Dry is sold for $1.50 less than the regular price of the products sold separately. This is an example of ________ pricing.

Answer 1

Answer: Bundle pricing                                  

Explanation:  Companies produce a set or collection of products or services at a reduced price in a bundle deal than they might offer when all of them were purchased individually by the consumer. The theory about consumer surplus is based on package pricing.

Each individual has an amount to pay for a specific commodity. If the price they offer is equivalent to or greater than the buyer's willingness to pay, the consumer may buy as he finds the price to be a profit. The disparity in finance is defined as the surplus-value between what the buyer paid what the buyer was prepared to pay.

Hence from the above we can conclude that the given case depicts bundle pricing.