Question

In considering channels and logistics, what is the definition of intermodal transportation? Group of answer choices Combining two or more modes of transportation. A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity. The logistics concept that emphasizes teamwork, both inside the company and among all the marketing channel organizations, to maximize the performance of the entire distribution system. Disagreement among marketing channel members on goals and roles who should do what and for what rewards.

Answer 1

Answer:

Inter-modal transportation: Combining two or more modes of transportation

Explanation:

Logistics is the movement and coordination of resources such as food, liquids, materials, inventory, people and equipment from one location (origin) to another (destination). Intermodal transportation is used in logistics to transport a shipment from the shipper to the consignee. There are 3 methods of transportation:

1. Ocean transportation e.g. ships
2. Land transportation e.g. trucks, trains
3. Air transportation e.g. flights

When any resource is transported by use of any two or more of these modes, it is known as intermodal transportation. For example, a container of clothing might be transported from Tokyo, Japan to New York, USA.

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Japan factory to Japan Harbor: Train

Japan Harbor to USA Harbor: Ship

USA Harbor to warehouse in USA: Flight

Warehouse to shopping mall: Truck