An independent contractor is the correct answer.
Independent contractors are businesses, corporations or people who provide some kind of goods or services to another person or organization under a contract between them. In order for a person to be considered self-employed, or an independent contractor, he/she must be free from the client's control, be able to control the manner and methods to accomplish the end-result, and be responsible for the delivery of the good and service under the terms of the contract.
Everyone votes on everything
Answer: The availability heuristic
Explanation: It is a phenomenon that can occur or be exploited as it is in this case, and is related to decision making. When making decisions, certain thoughts or images may emerge that will encourage a certain decision. As we make an important decision, many similar events or situations can spill over to the surface of our consciousness, and at that moment, encourage us to make exactly the decision we have made. That is why the availability heuristic is in fact a mental shortcut that facilitates decision making, because when making a decision, images and associations appear to us that are most similar to our situation at the time of making the decision.
It can, of course, be used, as in this case, when we want to encourage someone to make the decision that suits us, so at moment of his / her decision we remind them of the very pictures and situations that will, for example, help and encourage someone to buy expensive a homeowners insurance policy if s/he sees hurricane pictures and the like.