The media tends to sensationalize issues to get more people involved. If they do this, more people will have an opinion on those issues which is always good for the media since more people having an opinion=more people want to know about the issues. That is where the media continues to come into play.
Have their roots in social class, usually working-class, activism.
Explanation:
New social movements have the basic structure and ideology of having the efforts for having more resources well distributed among the different level of the company or firm.