Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department
stores. The new line would be positioned as a more distinctive brand than the typical glasses sold
through department stores, and would be priced higher than other brands in the store, but a lower price
line than the current Ray-Ban lines that are sold through more selective stores. In determining the price
for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores
<span>and about customers' perceptions of those brands.
</span><span>Given Ray-Ban's plan for positioning the new sunglass line, they should use a <span>price skimming strategy when introducing their new product.
</span></span><span>Price skimming is a pricing strategy in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management.</span>
<span>FALSE. You must carry insurance on motorcycles as well as cars. </span>
Answer:
It might be endorsement.
Explanation:<u><em>To think about:</em></u> What must a celebrity endorsement always reflect? Honest opinion of the endorser. According to the Federal Trade Commission (FTC), endorsements must always reflect the honest opinions, findings, beliefs, or experience of the endorser. ... Endorsements are a form of advertising.
A) the amount of electricity you use can vary from month to month
Answer:
a. desirable because of the interdependencies between and among functions.
Explanation:
Workflow management systems can be defined as a strategic software application or program designed to avail companies the infrastructure to setup, define, create and manage the performance or execution of series of sequential tasks, as well as respond to workflow participants.
Some of the international bodies that establish standards used in workflow management are;
1. World Wide Web Consortium.
2. Workflow Management Coalition.
3. Organization for the Advancement of Structured Information Standards (OASIS).
Workflow management systems enhances the automation and management of various business processes, as well as create partnership between different units through the business process.
Hence, internal business partnerships between supply and other functional areas such as marketing/sales, finance/accounting, and engineering are desirable because of the interdependencies between and among functions.
