Answer: b. Position yourself in an untapped consumer market.
This is the answer that would make the most sense when developing a marketing position. By emphasizing your inexperience, or marketing yourself as a general caterer, you might be able to gain some clients. However, it is likely you will also lose some who want more experience and are willing to pay more. Moreover, if you go after the same demographic as other caterers, you will face more competition. Therefore, these are all risky measures. However, if you position yourself in an untapped market, you avoid many of these risks and are more likely to gain clients.
