At zappos, customer loyalty programs are critical for success. companies use loyalty programs to influence which of porter's fiv

Question

Arisa [49]

4 years ago

8

At zappos, customer loyalty programs are critical for success. companies use loyalty programs to influence which of porter's fiv

e forces?

Business

1 answer:

WITCHER [35] · Answer 1 · 2022-01-18T09:09:34+03:00

WITCHER [35]4 years ago

7 0

Companies use loyalty programs to influence BUYERS' POWER.
Customer loyalty programs are designed to reward customers and to encourage them to remain faithful to the company brand. The rewards the customers received encourage them to continue patronizing the company.