Answer:
Target
Explanation:
In political campaign, target group refers to a group of voters with similar characteristics. These characteristics can be taken from either their gender, principles,age, ethnicity, income level, race, religion, etc.
Political campaigns tend to divide the voters into target groups in order to formulate a proper campaign strategy that appeal to specific groups.
For example, a presidential candidate might promised to create a program that add additional medical insurance for people who reach pension order to gained the support from elderly voters.