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Elina [12.6K]
2 years ago
7

​Ritz-Carlton focuses on the top 5 percent of corporate and leisure travelers. This represents​ a(n) __________ strategy.

Social Studies
1 answer:
gizmo_the_mogwai [7]2 years ago
3 0

Answer:

This represents a focus strategy.

Explanation:

A focus strategy, as the name states, is a <em>marketing strategy </em>in which a company <em>centers all its resources to a </em><em>specific </em><em>market</em>, given that it has all the <em>means to satisfy </em>this group's needs.

The Ritz-Carlton is a <em>luxury hotel chain </em>which focuses on the top 5% of corporate and leisure travelers, providing luxury experience and services.

In this case we can see the focus strategy, given the company focuses on the top 5% market.

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