Question

​Ritz-Carlton focuses on the top 5 percent of corporate and leisure travelers. This represents​ a(n) __________ strategy.

Answer 1

Answer:

This represents a focus strategy.

Explanation:

A focus strategy, as the name states, is a marketing strategy in which a company centers all its resources to a specific market, given that it has all the means to satisfy this group's needs.

The Ritz-Carlton is a luxury hotel chain which focuses on the top 5% of corporate and leisure travelers, providing luxury experience and services.

In this case we can see the focus strategy, given the company focuses on the top 5% market.