Correct/Complete Question:
The liaison role of a manager encompasses relationships with subordinates, including communication and influence, whereas the leader role of a manager pertains to the development of information sources both inside and outside an organization. True or False.
Answer:
False
Explanation:
The role of a liaison manager is to maintain communication/information links inside and outside an organization while a manager in the leader role being one of the characteristics of a manager, involve the manager interacting directly and motivating subordinates as well as training subordinates.
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Adam Smith's invisible hand theory is the concept that in a market where people are free to buy and sell as they please, buyers will buy goods that sellers offer at prices that work for all parties.
Answer:
Brand Awareness
Explanation:
Brand Awareness measures how many consumers in a market are familiar with the brand and what it stands for and have an opinion about it. Brand awareness is further consisted of 2 elements:
1: Brand Recognition: is the ability of consumers to confirm previous exposures to brand when they are presented the brand as a cue. For example, if you go to a store, will you be able to recognize the brand to which you have been already exposed?
2: Brand Recall: It is the consumers ability to retrieve the brand from their memory if they are given product category or usage occasion as a cue. For example, when you think of carbonated drink, then what brand comes into your mind?