Question

Phil put down the phone and told Alice, "I just love that customer. I got another big order, and they just keep on coming." Phil is most likely selling to a firm in what kind of buying situation?
a. modified rebuyb. straight rebuyc. adapted buyd. generic buye. new buy

Answer 1

Answer:

b. Straight Rebuy.

Explanation:

As Phil put down the phone and told Alice, "I just love that customer. I got another big order, and they just keep on coming." Phil is most likely selling to a firm in straight rebuy kind of buying situation. In straight rebuy, business consumers continue buying the same products with the same features at the same price over and over again. They even do not ask for any kind of changes in the order. They just place their order and get the same product each and every time in order to save their time and efforts. Automatic re-ordering can be established by some companies with the help of technology in order to go for straight rebuy which is not only effective but also efficient mechanism as well.