A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
The answer is C.
Purose full behavior states that people make decisions with a desired outcome in mind, taking all the losses and benefits into consideration.
Answer:
0.60
Explanation:
The midpoint formula is used to calculate elasticity by using average percentage in both price and quantity.
The formula is given below:
Percentage change in quantity =<u> (Q2 -Q1) </u> x 100
(Q2 + Q1) / 2
Percentage change in price = <u> (P2 -P1) </u> x 100
(P2 + P1) / 2
Elasticity =<u> Percentage change in price__</u>
Percentage change in quantity
Inserting the data:
Percentage change in quantity =<u> (30 -20) </u> x 100 = <u>10</u> x 100 = 40%
(30 + 20) /2 25
Percentage change in price = <u>($20 - $10)</u> x 100 = <u>10</u> x 100 = 66.6%
($20 + $10) /2 15
Elasticity of supply = <u>40%</u>
66.6%
= 0.60
Answer:
C) III
- III. No, the policy was excluded from Joseph's estate.
Explanation:
It doesn't matter who pays the policy's premiums, what matters is who is the beneficiary of the policy. If the proceeds of the policy are paid to the insured's estate, then they are part of it, but if the proceeds are paid to another beneficiary, then they are not included in the estate.
Since Joseph's wife was the owner and beneficiary of the policy, the proceeds will be paid directly to her. The advantage here is that proceeds from the life insurance policy are not taxed as income, but if Joseph's state was larger than $5.43 million, then estate taxes might apply.
Answer:
Engagement is a sense of purpose, belonging, and commitment to an organization, whereas motivation is the willpower and drive to act on those feelings.
Internal motivation may lead us to take some action; for many, engagement refers to what we experience during the activity
Explanation:
Internal motivation may lead us to take some action; for many, engagement refers to what we experience during the activity.
