Question

Let's say there are 1,000 lawyers in the USA and 100 of them are Oreo cookie lovers. These 100 lawyers consumer a total of 800 Oreo cookies in a given time period out of 2,000 cookies sold.
What is the BDI for Oreo cookies consumed by lawyers?

Answer 1

Answer:

400%

Step-by-step explanation:

The Brand Development Index (BDI) is determined as the percentage of Brand sales in a particular market (800) from total sales (2,000) divided by the percentage of the population of a particular market (100 Oreo cookie lover lawyers) from the total population (1,000 lawyers):

$BDI = \frac{\frac{800}{2,000} }{\frac{100}{1,000}}*100\%\\ BDI=400\%$

The BDI for Oreo cookies consumed by lawyers is 400%.