Question

A firm’s positioning statement should address their target segment. Anything else they’ll say in the positioning statement will have _______ meaning to customers who are not in that segment.

Answer 1

Answer:

A firm’s positioning statement should address their target segment. Anything else they’ll say in the positioning statement will have "no" meaning to customers who are not in that segment.

Explanation:

A comprehensive overview of individual's target market as well as a clear image of how one want the audience to view an individual's brand, thus understood as "positioning statement". Any promotional and advertising decision one make about an individual's brand will comply with their positioning statement and endorse this.

For example, Nike's positioning statement is "Nike builds confidence for serious athletes that provides the perfect shoe for any sport."The concept of the Positioning Statement consists of four parts:

• the target,
• the category,
• the differentiator and
• the payoff.