Answer: Option (E)
Explanation:
Assurance engagement tends to refer or mean that an engagement, under which an individual or practitioner tends to express a conclusion, that is designed in order to enhance the level or degree of confidence of user or the intended user, apart from the responsible individual about the result or outcome of measurement or evaluation of the subject matter against the stated criteria.
Answer:
b. Accounts receivables (gross) is reduced
Explanation:
As we know that
The journal entry to record the bad debt expense is
Bad debt expense A/c Dr
To Allowance for doubtful debts
(Being allowance of uncollectible accounts are recorded)
By passing this journal entry, both bad debt expense and the allowance for doubtful debts which result in a decrease in the net income and the balance of account receivable but the gross of account receivable would remain the same.
Answer: Penguin Catering was using a Concentrated targeting strategy.
An organization that adopts a concentration strategy chooses to focus its marketing efforts on only one very defined and specific market segment. Accordingly, only one marketing mix is developed. For example, the manufacturer of Rolex watches has chosen to concentrate on the luxury segment of the watch market.
Answer:
A short-term inducement of value offered to arouse interest in buying a product or service
Explanation:
Sales promotion can be defined as a process of trying to get a potential customer to buy the product by persuading them. Sales promotion a short-term tactic used for the purpose of boosting sales. As a method of building long-term customer loyalty, it is barely suitable. Sales promotions are aimed at getting consumers interested in purchasing a product or service.
