Question

American tourister, inc.--a producer of luggage--is planning to introduce a new product line. the marketing manager is having her sales force call on retailers to explain american tourister's consumer advertising plans, the unique features of the new luggage, how the distributors can best promote it, and what sales volume and profit margins they can reasonably expect. this is an example of: a "pulling" policy. intensive distribution. selective distribution. a "pushing" policy. exclusive distribution.

Answer 1

The answer is a pushing policy. A promotion policy intended at distribution centers to inspire their advertising of a product or service area to their customers. For instance, a pushing policy might be used by an manufacturing business to market to a distribution channel of traders and dealers to get their help in receiving their customers to buy its product.