Executives at mary kay cosmetics' european operations are conducting a study analyzing why households have stopped purchasing ce

Question

Zarrin [17]

3 years ago

11

Executives at mary kay cosmetics' european operations are conducting a study analyzing why households have stopped purchasing ce

rtain products. these executives are engaging in

Business

1 answer:

Fofino [41] · Answer 1 · 2022-07-18T16:54:22+03:00

The executives are engaging in MARKET RESEARCH. Market research refers to the action of gathering appropriate information about consumers needs and preferences. Market research enables a company to pinpoint its target market and to gather the opinions of consumers concerned its products.