Question

To keep track of the latest developments in computing, Lenovo's research centers are located in China, the United States, and Japan. Also, to benefit from low-cost labor and reduced shipping costs, the company's manufacturing facilities are in Mexico, India, and China. Lenovo's products are the same for its domestic and foreign markets. Which strategy does Lenovo follow?

Answer 1

Answer:

Global Standardization

Explanation:

If Lenovo's products are the same for its domestic and foreign markets. Then the company follows a Global Standardization strategy.

As opposed to localization, standardization is the use of the same strategy, marketing and products across countries, cultures, and continent. there exist no adaptation for differences in culture from place to place.

It can be seen that because Lenovo wants to standardize operations, it has research centers are located in China, the United States, and Japan. so that it can blend whatever latest developments are evolving across the globe

Answer 2

Answer:

Global standardization strategy

Explanation:

Global standardization strategy is a type of strategy employed by international and multinational companies, whereby they follow the same processes, design, marketing in the production of goods and services in all countries where their businesses are located in. The standard of their products remain the same in all countries regardless of where they are being produced.

Customers can get the same standard of Lenovo's products, irrespective of wherever they were produced, as a result of global standardization strategy that is being employed by Lenovo.