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wolverine [178]
3 years ago
14

Two consumers both earn $47,000 annually. One owns four motorcycles and enjoys hunting and fishing. The second plays golf weekly

and drives a SUV. The marketing manager might target these two consumers as part of two different segments based on their ______.
Business
1 answer:
makvit [3.9K]3 years ago
4 0

<u>Answer:</u>

<u><em>Lifestyle</em></u>

<u>Explanation</u>:

Note that Consumer A enjoys hunting and fishing, while Consumer B likes toplays golf weekly. Put simply, their lifestyle financially is what segments them altogether because they differ in what each likes.

Remember, Market segmentation involves dividing a market of consumers by a marketer into groups based on certain attributes such as their lifestyle, buying behaviour etc.

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