<u>Explanation</u>:
A trade school is becoming popular this because it serves as a home to acquire technical education.
Thus anyone who wants to learn a skill having no prior experience is a best fit for trade school. A major benefit of the trade school is that it provides practical lessons to students, often times they are grouped together in peers for projects which encourages group learning.
Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department
stores. The new line would be positioned as a more distinctive brand than the typical glasses sold
through department stores, and would be priced higher than other brands in the store, but a lower price
line than the current Ray-Ban lines that are sold through more selective stores. In determining the price
for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores
<span>and about customers' perceptions of those brands.
</span><span>Given Ray-Ban's plan for positioning the new sunglass line, they should use a <span>price skimming strategy when introducing their new product.
</span></span><span>Price skimming is a pricing strategy in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management.</span>
Answer:
<u>B) microenvironment</u>
Explanation:
- All these factors like the clients, customers, suppliers, marketing intermediate notes, customer markets, and competitors and the public, in general, all come under the microenvironment of the company which surrounds it.
- The macro-environment is composed of all the external political, social, technological, economical, and demographical ones.
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